The highlight of the day was a whimsical workshop where children had the opportunity to express their creativity by adorning vibrant tabletop mirrors using eye-catching colored clay pieces. Parents joined in creative fun, guiding and assisting their little ones in completing these adorable art pieces. The event attracted over 200 families from various regions, infusing Openasia Group community with lively connections.

In addition to the mirror decoration activity, Openasia Group organized several other captivating experiences:

At Thien Hong Binh Duong, following the workshop, the children enjoyed games such as tug-of-war, pirate chasing, and ringing the golden bell. These activities not only fostered team spirit but also strengthened bonds among family members and friends. Meanwhile, Alba Resort hosted an engaging day filled with exciting experiences, including hot spring baths for relaxation, delicious lunches to tantalize the taste buds, singing sessions for showcasing musical talents, adorable teddy bear giveaways and clay modeling activity to create unique art pieces.

Alba Factory offered a unique experience – an opportunity for children to step into the shoes of employees and explore the production process of Alba mineral water, gaining insights into their parents’ work. At Alba Hotel, alongside clay mirror decoration activities, outdoor games added to the excitement. Additionally, young participants received meaningful gifts, including interactive toys and informative books. These events wove a tapestry of memories, fostering family connections within Openasia Group community.

Openasia Children & Family’s Day is not only a place for entertainment but also an opportunity for family members to bond. With a diverse and enriching range of activities, the event created a memorable summer, brimming with wonderful memories for all Openasia’s members and their family.

On 13th June, the Luxury Awards Asia Pacific 2024 by Travel + Leisure were announced at a ceremony in Bangkok, celebrating the best destinations in the hotel industry of each region, from top city hotels, beach resorts, island retreats, and suburban hotels to the best swimming pools, spas, and outstanding hotel directors.

Located in the suburbs of the ancient capital Hue, with an area of about 50 hectares, Alba Wellness Valley by Fusion is a luxury wellness resort surrounded by natural hot springs. Guests highly appreciate Alba Wellness Valley by Fusion for its pioneering application of health care therapies into their daily schedule, such as yoga, water meditation, walking meditation, Tai Chi, Qigong, and also for organizing workshops and retreat sessions with reputable wellness experts.

Speaking about this award, General Manager of Alba Wellness Valley by Fusion, Eugene Hendriks, stated: “Alba Wellness Valley by Fusion is fundamentally committed to health care, offering beautifully crafted spa programs as its essence. Receiving accolades in award categories from a premier global travel magazine reinforces our dedication to delivering healthful, opulent and unforgettable holiday experiences to our guests”, thus underscoring Alba Wellness Valley by Fusion’s dedication to providing the highest standard of quality and services.

Most recently, Alba Wellness Valley by Fusion was also honored at the 2023 Luxury Lifestyle Magazine Readers’ Travel Awards, based in the United Kingdom, with the following titles: Number 1 Best Hotel in the World for Nature Lovers; Number 1 Most Sustainable Hotel in the World; Number 1 Best Hotel in the World for Families; and Number 2 Best Wellness Resort in the World.

With the award from the Luxury Awards 2024, Alba Wellness Valley by Fusion continues to be a trusted destination for travelers seeking the perfect combination of luxurious relaxation and in-depth health care in Vietnam.

Openasia Group recently disclosed the results of the 2023 Employee Happiness Survey (EHS). With participation from 1,608 Openasia employees—equivalent to 96% of the workforce—the survey provides valuable insights into employee engagement, job satisfaction, and trends over time.

The survey results indicate a positive trend in overall happiness among Openasia People. The 4% increase in the Happiness Index from 2022 to 2023 is commendable, and the reduction in job stress is equally noteworthy. It’s particularly encouraging that no unit falls below an 80% Happiness Index. These findings indeed reflect a high level of job satisfaction within the organization.

Aspects of overall Health and Welfare have seen significant improvement compared to 2022, while Organizational Culture – Preservation and Ecological Diversity aspects maintain good results. Additionally, the Satisfaction and Retention indices reaching high levels (98% and 84%, respectively) demonstrate employees’ contentment with their current roles and their commitment to the Group’s future. The reduction in negative feedback related to job stress (from 14.5% to 6%) reflects Openasia’s ongoing dedication to fostering a positive and diverse work environment

On the contrary, survey results for aspects like Effective Management, Work-Life Balance, and Community Responsibility tend to decrease. The exploration of new perspectives in Training and Development, Effective Management, and Environmental Protection is a positive step toward addressing these challenges.

Alba Resort’s outstanding overall Happiness Index of 98% underscores their commitment to fostering a positive and joyful work environment for employees.

“We collaborate closely with department heads, actively listening to and addressing employees’ challenges to provide timely solutions. Additionally, we foster stronger interdepartmental cohesion and enhance training and skill development, creating a healthy, positive, and highly effective work environment.” – Representative of the Alba Resort Board of Directors.

Openasia Group takes pride in its remarkable achievements and remains dedicated to fostering an exceptional working environment for all Group members. We recognize that employee happiness is a critical factor in our continued growth and success.

Amidst the lush greenery and sun-drenched surroundings of Flamingo Đại Lải Resort, nearly 100 key figures—including leaders, guest speakers, and managers from various Tam Sơn departments—engaged in distinctive exchange activities and discussions. Through this immersive experience, they unraveled the essence of “Discover Inspiration” and delved into the five core values of Tam Sơn: Positive Thinking, Creativity, Excellence, Passion, and Sustainability.

The five philosophies harmoniously intertwine, symbolizing the unity of the five elements and shaping the distinctive identity of Tam Sơn individuals. Nurtured and enriched by the astute guidance of the Board of Directors, these philosophies comprise eight essential elements: Empathy, Solution-focused, Creative Thinking, Innovation, Result-oriented, Ownership, Purpose-driven, and finally – Sustainable “Me” for a Sustainable “We”.

It is evident that the enthusiasm of the Tam Sơn community flourished and permeated the two-day event. A plethora of proposed opinions, heartfelt expressions, and mutual confessions facilitated deeper understanding among participants. Notable moments during the workshop included stores sharing their customer-centric experiences—such as the RIMOWA team’s recollections of assisting customers with lost items and Piaget’s ingenuity in customer care. These stores, through thoughtful gestures like personalized cards and delicate gifts, serve as the true “cultural ambassadors” of Tam Sơn to the public.

Furthermore, Ms. Nguyen Thi Nhu Trang, the Logistics Manager, shared her recollections of navigating challenging situations during an event last April in Ho Chi Minh City. She underscored the pivotal role of managers in disseminating corporate culture across our departments. To her, effective management involves timely recognition of each employee’s contribution to collective tasks—akin to acknowledging that every grain of sand matters in the company’s grand processes. During the event, everyone had a voice and was heard. Ultimately, corporate culture thrives on this spirit of sharing and mutual understanding.

The “Decoding Tam Sơn DNA” workshop not only encompassed the main activities but also provided a platform for Tam Sơn community members to socialize and forge connections. Over the course of the two-day event, friendships deepened and new bonds formed. Whether nurturing existing relationships or welcoming new ones, the workshop fostered an atmosphere of warmth and lasting memories.

Moments filled with emotions

At the Openasia Wellness Center, the training program is thoughtfully customized for Openasia employees, beginning with foundational steps to address practical member needs. Whether it’s yoga classes or Group X sessions, everyone can engage in physical activities that align with their abilities and interests.

Beyond physical activities, the Openasia Wellness Center hosts monthly workshops, allowing members to explore and acquire diverse craftsmanship skills that enhance their lifestyles. Participants can delve into the art of lacquer painting at Hanoia or uncover flower arranging secrets at Métaphore. Moreover, these offerings are consistently refreshed, featuring music introduction workshops and mixology classes at La Table Hanoia, promising even more unique and exhilarating living experiences.

The Openasia Wellness Center’s flexible class schedules cater to diverse work routines, ensuring convenient participation for all members. After just over a month of operation, the club has already seen nearly 200 check-ins per week, solidifying its status as a genuine hub for bonding and health care within the Openasia community. Exciting activities await Openasia individuals, promising a vibrant future at the center!

FRONT ROW (www.front-row.com) is an online retail platform with great potential established by Tam Son, a leading company in the luxury retail industry. It offers a diverse collection of products ranging from clothing, fashion accessories, footwear, fragrances to audio equipment and home decor. With a visionary approach to creating a comprehensive destination that enhances the living experience, FRONT ROW aims to assert its potential, influence, and reliability through the quality of its products and services provided to consumers.

In 2024, FRONT ROW emerges as the leading e-commerce platform for fashion and lifestyle, based on Tam Son’s two-decade legacy. Targeting the contemporary consumer segment that appreciates beauty and convenience, FRONT ROW’s philosophy revolves around celebrating individuality and elevating style. The name FRONT ROW is chosen to convey the message that every customer is placed in the forefront when exploring the latest trends and enjoying dedicated services. The tagline “Style Your Passion” encapsulates the pursuit of a vibrant and inspired lifestyle through fashion, creativity, and modern consumer values.

Beyond the boundaries of a typical online shopping destination, FRONT ROW’s differentiation lies in the inherent advantage derived from the Tam Sơn ecosystem, enabling the platform to possess numerous benefits.

Firstly, FRONT ROW boasts nearly 20 prestigious brands, including Kenzo, Maison Kitsuné, BOSS, HUGO, Sandro, Maje, Marc Jacobs, FairLiar, acmé de la vie (ADLV), as well as Bang & Olufsen, Devialet, Lalique, Christofle, Bernardaud, Diptyque, and Hanoia. The platform plans to further expand its portfolio by the end of 2024. Integrating these renowned brands onto the e-commerce platform enables customers to easily access information and make purchases with simple actions on their computers or phones, accompanied by convenient return policies, thus saving time and costs.

Secondly, all products on FRONT ROW undergo a careful selection process by the Tam Son team, leveraging their 20 years of experience. FRONT ROW aims to strike a balance between global trends and the preferences of Vietnamese consumers, offering choices that not only reflect contemporary styles but also align with the cultural context and lifestyle experiences of customers. When shopping on FRONT ROW, consumers can have complete confidence in the quality and up-to-date nature of the trends. Through its regular feature called “Curated Looks,” FRONT ROW introduces users to new fashion trends and provides practical outfit suggestions that are tailored to the market, consumer culture, and product availability. This personalized curation is a unique offering that sets FRONT ROW apart as a leading fashion and lifestyle e-commerce platform in Vietnam.

Thirdly, FRONT ROW inherits standardized operating procedures from Tam Son Company, thereby establishing a comprehensive shopping experience from order placement to product delivery and after-sales service, with a focus on personalization. Online interactions are optimized based on the philosophy of simplicity, intuitiveness, and convenience, ensuring users always find joy in their fashion and lifestyle exploration journey. At FRONT ROW, the strong relationship between the brand and customers nurtures absolute trust and satisfaction — a sustainable value that FRONT ROW prioritizes building.

It’s evident that FRONT ROW represents Tam Son’s evolution in establishing a fast and convenient multi-brand shopping experience for customers. Embedded within Tam Son’s offline-to-online ecosystem, FRONT ROW exemplifies the retailer’s sustainable development strategy and promises to become a beloved online shopping platform in the future.

During its launch phase, FRONT ROW introduces a promotional policy offering a 10% discount on the first order when customers sign up as members. This program applies to all regular-priced products on FRONT ROW and cannot be combined with VIP benefits or other promotional programs.