Openasia Group

HANOIA PRESS CLUB: A VIETNAMESE LACQUER LEGACY IN THE HEART OF HANOI

Tuan Le — Tue, 30 Sep 2025 03:51:25 +0000

Hanoia proudly unveils its new flagship store at 12 Ly Dao Thanh, Hoan Kiem, Hanoi — where timeless charm meets modern spirit, creating a destination for those who cherish beauty and the art of craftsmanship.

Hanoia Press Club opens the door to a captivating world of Vietnamese lacquer art, from deeply traditional creations to pieces infused with contemporary flair. At Hanoia, the beauty of artisanal masterpieces is not only to be admired, but also to be felt and experienced in the most intimate way.

August 2025 marks a new chapter at Hanoia Press Club. More than just a store, it is a story about a journey through the essence of Vietnamese lacquer art, told in its most complete and heartfelt form. Located on Ly Dao Thanh Street, Hanoia stands at the intersection of Hanoi’s rich history and vibrant culture, where traditional craftsmanship is honored and the brand’s contemporary vision continues to evolve. From this very spot, one can feel the spirit of old Hanoi — the “36 guild streets,” once the heart of artisan communities and craft guilds. At the same time, one can witness a capital city in transformation, expanding with the unique architectural imprints of French-Indochinese heritage.

With the touch of G8A Architects — a globally recognized architectural studio, this space becomes a love letter to art, marking a unique intersection on Hanoi’s cultural map. Every detail speaks to the soul of a brand that has been crafting its identity since 1997. From the very façade, Hanoia captivates art lovers with a monumental red brick mural, arranged in the style of traditional luu ly ceramics. Each brick is shaped from the letter “H,” a subtle fusion of local heritage and modern aesthetics. As dusk falls, the Hanoia logo glows softly, illuminating hundreds of red tiles in harmony with a symphony of light designed by renowned Swiss artist Étienne Gillabert — whose work has graced Hermès, Balenciaga, and Van Cleef & Arpels, composing a romantic cultural signature.

Every architectural detail reflects a seamless blend of heritage and modernity. The Hanoia Press Club space carries a distinctly Vietnamese identity, yet remains ever-evolving, much like the city outside its glass windows: ancient, yet vibrant. Here, every piece of art, from accessories to fine jewelry, is thoughtfully curated and allowed to shine in its most perfect setting to date.

Beyond its main display area, Hanoia invites guests into a world of experience and discovery. A dedicated corner allows visitors to witness, and gently touch the journey of lacquer craftsmanship firsthand. For the first time in nearly two decades, Hanoia unveils the “secrets” behind the making of its creations: each step, each tool, like tiny notes composing a symphony of beauty. This miniature workshop not only reveals the meticulous artistry of Vietnamese lacquer masters, but also serves as a quiet reflection on Hanoia’s journey – a story of craftsmanship, creativity, and cultural pride shared with the world.

“Hanoia Press Club is a refreshing highlight for those who cannot resist their curiosity, constantly seeking meaning beyond the tangible,” shared a Hanoia representative. “Its design language, distilled from the brand’s product aesthetics and Vietnamese identity, whispers a quiet message to the refined sensibilities of our audience.”

Hanoia Press Club has ignited an emotionally rich artistic space in the heart of the capital, a place where beauty lovers can not only admire, but also touch and truly feel each creation. This journey of spreading beauty will soon arrive in another city, carrying Hanoia’s signature spirit of creativity, bringing art closer to every soul.

Aquila arrives in Vietnam: A strategic leap by Tam Son Yachting

Tuan Le — Wed, 16 Jul 2025 10:37:14 +0000

Starting from June 2025, Tam Son Yachting officially becomes the exclusive distributor of Aquila Power Catamarans in Vietnam – a renowned American brand of power catamarans – opening up new opportunities for Vietnamese enthusiasts to embrace a refined lifestyle at sea.

Aquila, a global leader in twin-hull motor yachts, has won the hearts of boating enthusiasts with its seamless blend of modern design, exceptional performance, and highly customizable features. With a diverse portfolio spanning Offshore, Sport, Coupe, Yacht & Luxury lines, Aquila caters to a wide range of needs — from leisurely cruises and water sports to extended voyages. Particularly well-suited to the Vietnamese market, Aquila offers competitive pricing in the mid-size power catamaran segment.

Aquila’s collection spans a wide range of models, including Offshore, Sport, Coupe, Yacht, and Luxury lines

Mr. Benoit Moreau, Regional Sales Director for Asia-Pacific at Aquila, shared: “Vietnam is an emerging market with tremendous potential in Asia. Through our partnership with Tam Son Yachting, we’re confident that Aquila will reach new horizons and deliver exceptional boating experiences to Vietnamese customers.”

Tam Sơn Yachting, with its proven expertise and reputation, was honored with the “Domestic Dealer in Asia” award in Singapore in April 2025 — a recognition of its pivotal role in elevating Vietnam’s yachting industry. Mr. Trần Nhuận Vũ, Commercial Director of Tam Sơn Yachting, remarked: “Aquila’s quality, performance, versatility, and accessible pricing make it a perfect fit for Vietnam. That’s why we chose to represent Aquila Power Catamarans.”

As the official distributor, Tam Sơn Yachting will represent Aquila in Vietnam across all aspects — from sales and marketing to after-sales service and technical support. This ensures that every Aquila ownership experience meets the brand’s global standards, backed by Tam Sơn Yachting’s exceptional service quality.

Bringing Aquila — a highly popular catamaran brand in the U.S. — to Vietnam marks a strategic move by Tam Sơn Yachting. It offers a tailored solution for sea lovers, suited to the local climate and lifestyle, and affirms a promising future for Vietnam’s yachting scene.

Marcel & Toong Join Openasia: Expanding a Lifestyle and Work Ecosystem

Tuan Le — Tue, 15 Jul 2025 11:28:58 +0000

Two familiar names in the realms of dining and workspaces — Marcel & Toong — have officially become part of Openasia Group, promising to bring fresh and exciting dimensions to the group’s growing lifestyle ecosystem.

Marcel Gourmet Burger: Where every meal feels like home

The relationship between Openasia and Marcel Gourmet Burger began in 2017, when Openasia made its first strategic investment in the premium French-inspired burger brand. After seven years of growth and collaboration, Openasia officially acquired 100% of Marcel Gourmet Burger by the end of 2024, making it a full-fledged member of the group’s ecosystem.

Founded in 2017, Marcel Gourmet Burger draws inspiration from the warmth of family gatherings and the comforting flavors of traditional French kitchens. The name “Marcel” evokes a sense of nostalgia — a longing for home-cooked meals — blended with the vibrant, modern rhythm of Saigon.

Marcel stands out for its thoughtful fusion of refined French culinary heritage and local Vietnamese flair. Every dish is crafted with care and passion, using only fresh ingredients prepared daily in-house — never frozen, always made to order. Each plate tells a story of dedication and emotion, offering a dining experience that is both heartfelt and memorable.

Toong: Designing workspaces for personal growth

Openasia first invested in Toong in 2016. By the end of 2024, the group increased its ownership and took over direct operations, reaffirming its strategic vision for the future of workspaces.

Launched in the fall of 2015, Toong quickly established an impressive network of 13 distinctive locations across three cities in the Indochina Peninsula. Each Toong space is more than just an office — it is a cultural and architectural statement, deeply rooted in local identity and aesthetics.

Toong was built on a core philosophy: a workspace should first and foremost unlock the evolutionary potential of each individual — a belief that sustainable business growth begins with personal development. This is not just a slogan, but a guiding principle reflected in every design detail and daily activity within Toong’s spaces, creating an environment that inspires creativity and nurtures meaningful work.

The official integration of Marcel & Toong into Openasia is more than a business move — it is a convergence of brands that share common values. From a warm burger that feels like a home-cooked meal, to a workspace where individuals are empowered to be their true selves, both brands contribute to a holistic ecosystem where people are cared for, supported, and inspired to thrive in every moment.

A Colorful June at Openasia: Connection – Kindness – Celebration

Tuan Le — Wed, 02 Jul 2025 03:18:10 +0000

This past June, Openasia and its member companies came together to create a month filled with meaningful moments, heartfelt connections, and vibrant energy.

On June 1st, Openasia celebrated International Children’s Day with a series of heartwarming activities. A lacquer painting workshop invited participants to decorate pencils and rabbit-shaped figures, using beautifully crafted materials provided by Hanoia. At Craftica, the atmosphere was cozy and full of smiles, as Family Day brought colleagues together through gentle games and shared moments. Meanwhile, Alba Resort was buzzing with energy, offering hands-on workshops like kite-making, stone painting, and sand art—simple yet joyful experiences that lit up the day for both children and adults.

In celebration of Pride Month, Openasia’s Hanoi and Ho Chi Minh City offices embraced a more vibrant look on June 11th, with rainbow flags, cheerful photobooths, and a colorful array of accessories for colleagues to capture joyful, memorable moments together. Across other locations, symbolic gifts tucked inside Blind Boxes were shared with team members—spreading the spirit of Pride and honoring individuality in a warm, thoughtful way. At La Table Hanoia, the message “Be You – Be Your Colors” came to life through multicolored sticky notes, inviting everyone to write down a personal message of pride and self-expression. The Pride spirit also reached Alba Hotels in Hue, where a fun mini game helped raise awareness and understanding of the LGBTQIA+ community.

To wrap up a meaningful month of activities, Openasia marked both Global Wellness Day and International Yoga Day on June 21st. In Hanoi, a yoga workshop led by Master Shakti offered a well-rounded experience with guided sessions, a Q&A, and fun mini games. Meanwhile, Alba Hotels and Alba Resort hosted yoga classes for guests, creating space for relaxation and mindfulness. Adding a special touch, Alba Resort wove the spirit of Pride Month into the practice space with rainbow-themed decorations and a calming Rainbow Meditation session—offering a unique and inclusive wellness experience.

The June activities brought not only joy, but also reflected Openasia’s commitment to building a workplace rooted in connection—where every individual is heard, respected, and encouraged to grow, both physically and emotionally.

OPENASIA GROUP BRINGS HOPE WITH NEW BOARDING SCHOOL KITCHEN FOR STUDENTS AFFECTED BY TYPHOON YAGI 2024

Tuan Le — Mon, 16 Jun 2025 09:58:58 +0000

Dong Cuong School, home to over 1,100 students across 33 classes and three campuses (A, B, and C), was severely impacted by Typhoon Yagi (Typhoon No. 3). Among the damaged facilities was the semi-boarding kitchen at Campus C—a vital space for students who rely on daily meals at school. Previously, the school had to make do with a temporary kitchen built from concrete bricks and corrugated iron, with basic cooking tools and an outdoor food prep area exposed to the elements—far from ideal in terms of hygiene and safety.

The old kitchen: wood-fired stoves, a cramped outdoor prep area under a tin roof—barely enough to meet the needs of hundreds of children.

In May 2025, a new kitchen was completed at Campus C, spanning 65 square meters and built to meet the Ministry of Education and Training’s “one-way kitchen” standards. This ensures a safe and hygienic workflow—from food preparation to cooking and distribution—giving students not just meals, but dignity and care.

This meaningful project was made possible after Openasia Group signed a cooperation agreement with the Central Vietnam Red Cross and the provincial chapter, paving the way for the kitchen’s construction and its alignment with national standards.

Beyond the kitchen itself, Openasia Group also provided essential equipment to support daily cooking and student welfare, including: one rice-cooking cabinet, three industrial gas stoves, and 60 gift packages for students facing hardship.

More than just infrastructure, Openasia’s support extended to school supplies—small items that carry big hopes for the future.

At the inauguration ceremony, Ms. Ngo Van Anh, CEO of Openasia Group, shared with emotion: “This is more than just a new kitchen. It is a symbol of unity, of compassion, and of the belief that when we come together, kindness will ripple outward and touch many lives.”

The new kitchen at Dong Cuong School is part of Openasia Group’s broader social responsibility efforts, aimed at improving learning and living conditions for students in underserved areas. It stands as a testament to the Group’s enduring commitment to walking alongside communities on the journey toward sustainable development.

Azimut Grande 32M: The New Symbol of Luxury in Vietnam’s Yacht Industry

Tuan Le — Thu, 06 Mar 2025 10:51:53 +0000

Tam Sơn Yachting proudly introduced Vietnam’s first superyacht over 30 meters at the Azimut Grande 32M handover event on January 12, 2025.

The event was graced by the presence of the yacht’s new owner’s family, representatives from the Azimut brand, key guests from the Openasia Group, and numerous strategic partners.

The ceremony marked a significant milestone after nearly three years of Tam Sơn Yachting’s collaboration with the owner in personalizing and perfecting the superyacht.

Officially docking in Ha Long at the end of October 2024, the Azimut Grande 32M is Vietnam’s first completely new superyacht over 30 meters. It is also the most complex personalization project Azimut has ever undertaken for its Grande line of superyachts. Over 300 custom details transform the design into a unique symbol, reflecting the owner’s distinct style.

Especially at this handover event, Tam Sơn Yachting redefined superyacht service standards through a variety of refined experiences:

Guests were warmly welcomed with soothing music, an art sketching area, and professional relaxation services, elevating the superyacht experience to new heights.

The culinary excellence showcased the top-tier skills of both local and international chefs.

The launch of the Azimut Grande 32M superyacht marks a new milestone in the luxury leisure industry, solidifying Vietnam’s growing presence on the international yacht map. Let’s look forward to more luxurious journeys where dreams of an elite lifestyle will be realized, thanks in part to Tam Sơn Yachting.

Openasia Shines at Foot For Hope 2024: A Return to Community Engagement

Tuan Le — Thu, 05 Dec 2024 05:07:05 +0000

After a few years of absence, Openasia has officially returned to the meaningful annual football tournament, Foot For Hope 2024, organized by the French Chamber of Commerce and Industry in Vietnam (CCIFV) and Coup de Pouce.

This time, Openasia not only participated as a football team engaging with French-affiliated businesses but also supported the event as a Silver Sponsor. This clearly demonstrates Openasia’s commitment to sustainable values through meaningful activities.

The Openasia team, along with 19 other teams, attended the event, ready for some thrilling matches.

Right from the start, the Openasia football team quickly demonstrated professional sportsmanship and excellent coordination on the field. Throughout their five matches, they scored five goals and maintained a clean sheet during the group stage. Although they had to bow out after a penalty shootout in the quarterfinals, their performance showcased their determination and team spirit.

The spirit support station, with enthusiastic participation from employees of Openasia Group’s member companies, created a lively and passionate atmosphere, helping the players overcome challenging moments.

With the spirit of unity, a desire to conquer, and wholehearted dedication from the people of Openasia, these humanistic values will continue to spread through meaningful upcoming activities.

Tam Sơn has been ranked 19th among the Best Places to Work in Vietnam for 2024

Tuan Le — Thu, 05 Dec 2024 04:32:20 +0000

In their first participation, Tam Sơn surpassed 356 companies to secure the 19th position among the Best Places to Work in Vietnam at the “100 Best Places to Work in Vietnam 2024” awards ceremony.

Based on survey results from industry experts, Tam Sơn ranked 19th among 356 of the best workplaces in Vietnam in the Medium Enterprise category and 5th among 26 companies in the Wholesale, Retail, and Trade sector. These results were measured based on evaluations from over 700 companies across 18 fields and industries, with thorough verification by the survey partner, Intage.

In light of this proud achievement, the three Co-Founders of Openasia, along with the leadership and staff of Tam Sơn, shared their joy and spread motivation throughout the entire company.

This award honors the collective efforts of the entire team, from the leadership to each individual employee at Tam Sơn.

This achievement is not only a source of pride for Tam Sơn but also an inspiring journey shared with Openasia Group. Together, Tam Sơn and Openasia are committed to continuing to build an ideal work environment where values of human development, creativity, and continuous dedication are prioritized and elevated.

“Solivagant” through the eyes of Venerable Tenzin Priyadarshi Rinpoche

Tuan Le — Thu, 05 Dec 2024 03:19:41 +0000

Held at the Press Club in Hanoi from November 8 to 24, the photo exhibition “Solivagant” by the Buddhist monk and scholar Venerable Tenzin Priyadarshi Rinpoche, organized by Openasia, invites viewers to embark on a journey not guided by maps or compasses, but by vision—a true quest to capture the beautiful moments of existence.

Exhibition space at Press Club

“Solivagant” is the name of the photo exhibition by the Buddhist monk and scholar Venerable Tenzin Priyadarshi Rinpoche. Born into a Hindu family in Vaishali, India, Venerable Tenzin entered a Buddhist monastery in Rajgir, near the ancient Nalanda University, at the age of ten. He is currently the Founding President and CEO of the Dalai Lama Center for Ethics and Transformative Values at the Massachusetts Institute of Technology (MIT), a non-partisan think-and-do tank focused on research and interdisciplinary programs related to human development and global ethics.

Geshe's group and the infinity pool - photo by Venerable Tenzin Priyadarshi Rinpoche

Passionate about photography since the age of eleven, Venerable Tenzin has captured precious moments of life during his solitary wanderings over the years. He never intended to display or exhibit his work; he simply documented what he observed and connected with the world around him. Through this exhibition, he hopes viewers can achieve a deeper connection with themselves and spread this connection to those around them.

Connecting with people and nature - photos by Venerable Tenzin Priyadarshi Rinpoche

The 32 photos displayed in the exhibition each carry their own stories and messages, inviting viewers to explore themes of solitude, spirituality, and the profound beauty of the natural world. For instance, the photo of a young nomadic girl in a Tibetan village (top right) captures the simple beauty of life. The nomadic tribes live very simply, with few needs. Venerable Tenzin took the photo one clear morning in Tibet while talking with the girl’s uncle, and her innocence and purity made him see the beauty in life.

Although the “Solivagant” photo exhibition by Venerable Tenzin Priyadarshi Rinpoche lasted only three weeks, it left a deep impression on art lovers in general and the members of Openasia in particular, highlighting the value of life.

Alba Wellness Valley by Fusion joined the 8th World Wellness Weekend

Tuan Le — Fri, 11 Oct 2024 07:25:59 +0000

Taking place from September 20-22, 2024, the World Wellness Weekend attracted participation from over 150 countries with millions of people. In Vietnam, visitors had the opportunity to experience a series of holistic health activities at various locations, with Alba Wellness Valley by Fusion standing out.

Nestled in the peaceful outskirts of Hue, Alba Wellness Valley by Fusion is one of Vietnam’s premier wellness destinations, consistently recognized by international publication Travel + Leisure for its natural hot springs and authentic Japanese Onsen. As part of the World Wellness Weekend, the resort hosted a diverse program, focusing on unique activities designed to enhance both physical and mental well-being.

10 Yoga and Fitness clubs across Hue enthusiastically participated in the World Wellness Weekend

The event kicked off with Hatha Yoga, a sound healing meditation therapy that promotes deep inner relaxation.

The World Wellness Weekend is an annual event actively supported by Alba Wellness Valley by Fusion, alongside the wellness-loving community. Over three days, the event featured 12 exciting programs with the participation of more than 300 guests, including members from 10 Yoga and Fitness clubs in Hue, along with resort guests and staff. Notably, international coach Brad Reed contributed to making a lasting impact on the community, encouraging greater awareness of healthy and sustainable living.