Openasia Group

Hanoi Embraces Tam Sơn’s Latest Signatures of Refined Craft and Distinction

Tuan Le — Mon, 09 Mar 2026 08:52:15 +0000

Tam Sơn continues to expand its map of refined excellence in Hanoi, introducing new brands and reimagining the interiors of its iconic boutiques – immersive spaces where the world’s finest craftsmanship can be experienced in its fullest depth and emotion.

Jaeger‑LeCoultre and Its Rendez‑Vous Collection: A New Breath of Elegance in the Heart of Hanoi

December 2025 marked a significant milestone as Jaeger‑LeCoultre, “the watchmaker’s watchmaker” from Switzerland officially arrived on Tràng Tiền Street. More than a high‑end boutique, this intimate space serves as a rendezvous with nearly two centuries of heritage rooted in the Vallée de Joux. Here, clients can admire the Reverso, the timeless icon of swiveling‑case design, and the Atmos, the extraordinary table clock powered solely by subtle shifts in ambient temperature. Amid Hanoi’s festive year‑end atmosphere, the presence of collections such as Polaris and Master Ultra Thin struck a deep chord with those who cherish the mechanical poetry of time.

In parallel, RENDEZ‑VOUS by Tam Sơn officially opened its doors on the sixth floor of the Press Club building on Lý Đạo Thành. Distinct from traditional retail, RENDEZ‑VOUS is conceived as an elegant private residence, where every pre‑scheduled appointment becomes a fully personalized journey. Bathed in gentle light, scented with refined candles, and accompanied by soft, lilting music, the space invites clients to explore a thoughtfully curated selection of multi‑brand creations, discovering in each piece, a resonance between their own aesthetic sensibilities and objects elevated to the level of art.

Piaget and Hermès Make a Glorious Return

Beyond introducing new names, Tam Sơn continues to shape its own standards of excellence by unveiling refreshed identities for its long‑standing partners. At 61 Lý Thái Tổ, the Piaget boutique has officially reopened, embracing the design language of the “Maison of Extraleganza.” Inspired by light and gold, the brand’s most defining codes, the 120‑square‑meter space pays tribute to more than 150 years of Piaget’s watchmaking and jewelry‑making mastery. Its centerpiece, the “Elegance of High Watchmaking” wall, together with a dedicated area showcasing traditional crafting tools, offers visitors a deeper appreciation of the hands and artistry behind Swiss savoir‑faire.

On January 16, Hermès marked a new chapter in Vietnam with the opening of its latest store at 24 Tràng Tiền, an address rich in symbolism, echoing the legendary 24 Faubourg Saint‑Honoré in Paris. This boutique is the largest Hermès store in Vietnam and the fourth largest in Southeast Asia, housed within a historic Art Deco building.

Spanning three floors, the boutique is a harmonious dialogue between French spirit and Vietnamese culture. From the signature mosaic flooring to the rattan‑woven walls patterned like dragon scales, Hermès pays tribute to local craftsmanship with thoughtful subtlety. Every métier of the Maison is presented in full, inviting clients to step into a world shaped by timeless values and centuries‑old artisanal savoir‑faire.

This series of new‑brand unveilings and the refreshed identities of iconic boutiques not only marks Tam Sơn’s growing presence, but also affirms its enduring commitment to shaping spaces of genuine cultural expression. Here, excellence is found not only in the creations themselves, but in the stories, emotions, and experiences that clients carry with them after each visit. Amid the contemporary rhythm of Hanoi, the impressions forged by Tam Sơn are helping define a new standard of refined living in the capital.

FITNESS 4 FUTURE: The “Live Healthy – Live Green” Journey of Openasia People

Tuan Le — Tue, 03 Mar 2026 03:35:43 +0000

As part of the Group’s Sustainability (ESG) strategy, Fitness 4 Future is more than just a sports initiative, it is a journey that spreads a sense of responsibility, connecting personal well-being with the long-term sustainability of the community. After nearly five months of implementation, the program has made a lasting impression, not only through its results but also through the meaningful human values it has inspired.

At Openasia, sports are no longer a stand‑alone activity, they have evolved into a vibrant culture of daily practice and self‑betterment. From steady, determined runs to energetic Pickleball matches, from individual effort to the collective strength of teamwork, every training hour contributes to the Group’s shared aspiration: to live healthier in order to live greener.

The achievements gained throughout this journey are the clearest testament to that enduring spirit:

395 employees took part directly, helping spread the project’s message far and wide.
7,105 training hours were accumulated, fueled by personal discipline and genuine passion.
1,453 trees are expected to be planted as the precious outcome of this collective contribution.
The project successfully reached 96.8% of its strategic goals set from the very beginning.

These figures are more than mere statistics, they tell a story of determination, enthusiasm, and perseverance. They reflect the spirit of Openasia people: individuals who are ready to take action for a more sustainable future.

In the first quarter of 2026, the entire contribution fund from the project was transferred to Alba Resort to help restore the greenery within its grounds, which have suffered significant damage after several storms and floods. This is more than a tree‑planting activity, it is a way for every member of Openasia to extend care, solidarity, and a sense of responsibility toward the landscape of a sister company within the Group.

“Fitness 4 Future” may have come to a close, but the spirit of living healthily, living green, and living responsibly will continue to accompany every step of Openasia people, becoming a guiding compass on the journey toward building a better future.

Book Launch “Running Towards Mystery”: A Journey to the Depths of the Inner Self

Tuan Le — Thu, 08 Jan 2026 04:57:03 +0000

Openasia proudly partnered with Venerable Tenzin Priyadarshi Rinpoche for the launch of his memoir “Running Towards Mystery”, offering a profound exploration of life’s meaning and the depths of the human spirit.

In early December, Hanoi and Ho Chi Minh City became vibrant hubs of philosophical dialogue as Openasia hosted the launch of “Running Towards Mystery”. The event drew significant media attention and a distinguished audience, creating an opportunity for readers to engage with the enlightened reflections captured in this spiritual journey.

“Running Towards Mystery” unfolds as a captivating adventure, beginning with the bold decision of a ten-year-old boy to cross borders and cultures in pursuit of truth. More than a personal narrative, the memoir serves as a bridge between ancient Buddhist traditions and modern intellectual thought, articulated in a language that feels both profound and accessible.

The atmosphere of the launch was both solemn and inviting, centered on philosophical conversations around life’s essential questions: “Who am I?” and “Why are we here?” Through his insightful responses, Venerable Tenzin Priyadarshi guided participants on a journey of self-discovery, emphasizing that the true spiritual path is not isolation, but an invitation to seek meaning and purpose in life.

The event concluded on a deeply resonant note, spreading a message of awakening, boundless compassion, and the courage to pursue truth.

Today, “Running Towards Mystery” is widely available at major bookstores, inviting readers to join Venerable Tenzin Priyadarshi Rinpoche in reflecting on the profound journey of inner awakening.

Charity Journey 2025: Joining Hands to Spread Love

Tuan Le — Wed, 07 Jan 2026 11:25:41 +0000

In 2025, driven by a deep sense of social responsibility, Openasia carried out numerous charitable initiatives across Vietnam, delivering meaningful support to those in need.

The Power of Collective Action for the Community

A total of nearly VND 1.3 billion was raised through contributions from the Group, Openasia members, and the three Co-Founders. The funds were allocated transparently and effectively in collaboration with the Vietnam Red Cross Central Committee to ensure maximum impact.

Timely Relief After Natural Disasters

Immediately following storms No. 10 and 11, Openasia swiftly provided aid to two severely affected regions. In Thái Nguyên, VND 213 million was converted into essential care packages to help residents overcome initial hardships. In Huế, VND 200 million was used to replace floor tiles in classrooms and corridors at Trần Thúc Nhẫn Secondary School in Quảng Điền District, enabling students to resume their studies promptly.

When storms No. 12, 13, and 14 struck, causing consecutive floods, the Group extended direct financial support of VND 160 million to Openasia members at Alba, Huế, demonstrating profound care for employees impacted by the disasters.

Beyond emergency relief, Openasia expanded its assistance to Central and Central Highlands regions, focusing on basic needs and education. Two tons of rice were delivered to residents in Nha Trang through trusted local connections. Additionally, VND 200 million was allocated for essential school supplies for students in Phú Yên (now Đắk Lắk), empowering their pursuit of knowledge.

Investing in Sustainable Education

Alongside relief efforts, Openasia continued to invest in sustainable education. Following the inauguration of a boarding kitchen and rice cabinet in June 2025 at Đông Cuông Primary & Secondary School (Lào Cai), Tam Sơn sponsored the construction of a Friendly Library with nearly 3,000 books and new school restrooms, creating a safe, high-quality learning environment for students in remote areas.

The efforts of 2025 stand as a testament to Openasia’s unwavering commitment to community engagement and sustainable development—a journey of compassion that spreads humanistic values across Vietnam.

Tam Sơn – Two Decades of Shaping a journey of “Living Inspired”

Tuan Le — Wed, 07 Jan 2026 09:23:08 +0000

In 2025, Tam Sơn celebrates its 20th anniversary with a series of remarkable events: the “Intersections of Mastery” exhibition at the Imperial Citadel of Thăng Long and the grand Tam Sơn Fest at Yên Sở Park.

When world heritage meets the soul of Vietnam

On crisp autumn days in October, within the historic grounds of the Imperial Citadel of Thăng Long, the “Intersections of Mastery” exhibition emerged as a bridge across time and space. Tam Sơn guided visitors through refined “touchpoints” of masterful craftsmanship and artisanal artistry.

Throughout the galleries, visitors admired exceptional creations from Hermès, Patek Philippe, and Chopard, alongside imaginative installations by Vietnamese artists. It was a mesmerizing interplay between Western craftsmanship and Eastern sensibility, unveiling a new definition of luxury—one where elegance is inseparable from cultural depth.

The “Intersections of Mastery” exhibition concluded only to open a new chapter, where Tam Sơn continues to deliver singular experiences and boundless inspiration for a refined way of life in Vietnam.

Tam Sơn Fest: A Celebration of Gratitude and Connection

Tam Sơn Fest was more than a 20th-anniversary celebration—it was a heartfelt evening of appreciation, a sincere thank-you to every member who has journeyed alongside Tam Sơn in shaping a journey of “Living Inspired”.

The event opened with a message from Ms. Mai Linh, CEO of Tam Sơn:

Twenty years, if it were a lifetime, it would be the most beautiful age: mature enough to reflect, yet young enough to keep dreaming. For Tam Sơn, this is a moment to be grateful, to be proud, and to continue nurturing even greater ambitions.

Mai Linh, CEO of Tam Sơn

This message not only honored past achievements but also ignited a spirit of passion, bold dreams, and relentless innovation.

While the anniversary series has come to a close, the philosophy of Living Inspired will remain our guiding light—empowering Tam Sơn to create enduring value and pursue bold aspirations in the decade ahead.

Tam Sơn Yachting Celebrates a Hat-Trick of Prestigious International Awards

Tuan Le — Thu, 27 Nov 2025 08:47:16 +0000

Tam Sơn Yachting proudly marks an extraordinary achievement: winning three highly respected international awards in succession. This milestone reflects our unwavering commitment to excellence, innovation, and the art of creating unforgettable experiences on the water.

The accolades include: “Domestic Dealer in Asia” at the Yacht Style Awards 2025; “Best Handover” at the Azimut Dealers Meeting; and “Leading Yachting Company” at the Navigator’s Most-Wanted Hospitality Awards 2025.

Honored at Yacht Style Awards and Navigator’s Most-Wanted Awards

At the Yacht Style Awards 2025, Tam Sơn Yachting outshone 13 leading yachting companies from major countries in the region to win the “Domestic Dealer in Asia” title—an important category that celebrates distributors with outstanding market development capabilities, exceptional customer service, and impressive sales performance. This accolade stands as a testament to Tam Sơn Yachting’s world-class operational standards and sustainable growth across Asia.

Building on this success, Tam Sơn Yachting was named “Leading Yachting Company” at the Navigator’s Most-Wanted Hospitality Awards 2025, recognizing its pioneering role in delivering luxurious yachting experiences, premium services, and unmatched professionalism for discerning clientele.

Operational Excellence Recognized in Italy

The “Best Handover” award at the Azimut Dealers Meeting (held on September 6, 2025, at Azimut’s headquarters in Avigliana, Italy) marked a special honor for Tam Sơn Yachting. This prestigious award acknowledges the most flawless yacht handover process—from technical inspections and legal preparations to comprehensive training for new owners.

The award celebrates the handover of the Azimut Grande 32 Metri superyacht in Ha Long Bay in January 2025—a moment where Italian design artistry met a UNESCO-recognized natural heritage. Tam Sơn Yachting was the only representative from Asia to be honored among 50 global distributors.

Affirming Vietnam’s Position on the Global Yachting Map

Winning three prestigious awards across different dimensions—from market development and service excellence to operational mastery—not only elevates Tam Sơn Yachting’s reputation but also contributes to positioning Vietnam’s yachting industry on the international stage.

FROM THE HEART TO THE STARS

Tuan Le — Tue, 25 Nov 2025 11:35:24 +0000

The Legion of Honour celebrates a journey of cultural connection spanning more than three decades by Ms. Nguyễn Thị Nhung – Co-founder of Openasia.

On the evening of October 21, 2025, at the French Embassy in Hanoi, Ms. Nguyễn Thị Nhung was honored by the French Government with the title of Chevalier de la Légion d’honneur – the Knight of the Legion of Honour. This is France’s highest distinction, bestowed in recognition of her outstanding contributions to strengthening cultural and economic ties between France and Vietnam for over thirty years.

The ceremony unfolded in an atmosphere of elegance and intimacy, attended by family, friends, long-time colleagues, and the core team of Openasia Group. In her heartfelt speech, Ms. Nhung revisited cherished memories of her bond with France – from her first French lessons at the age of thirteen, to her years studying and working in Paris, where she met the partners who would later join her in founding Openasia.

Three decades ago, at Lazard investment bank, a fateful meeting between Ms. Nhung and her two co-founders – Christian de Ruty and Đoàn Viết Đại Từ – laid the foundation for an extraordinary journey. United by a shared aspiration, they built Openasia as a bridge between France and Vietnam, not only in business but also in culture and the arts.

Today, Openasia is home to more than 2,000 members who share the belief that a company can embody culture, passion, and a love for art – a philosophy nurtured by its three founders. Under their leadership, the group has developed brands that celebrate Vietnamese identity, such as Hanoia, La Table Hanoia, and Alba Wellness Valley, honoring craftsmanship, nature, and local spirit in a contemporary context.

Meanwhile, Tam Sơn – a key member of Openasia – continues to affirm its role as a cultural bridge, bringing the world’s most refined brands closer to Vietnam’s discerning clientele. Initiatives like the exhibition “Intersection of Mastery” organized by Tam Sơn vividly illustrate this vision: creating spaces where craftsmanship, art, and heritage converse and flourish.

In the moment of recognition, Ms. Nhung shared a poetic message, a gift to her companions and the generations to come:

“Les rêves sont des étoiles qu’on cueille avec le cœur, pour éclairer les chemins de demain.”

“Dreams are stars we gather with the heart, to illuminate the paths of tomorrow.”

And it is this very light – born of the heart, of dreams, and of faith in beauty – that continues to guide Openasia on its remarkable journey.

Openasia promotes physical, mental, and emotional wellbeing in celebration of World Wellness Weekend 2025

Tuan Le — Wed, 15 Oct 2025 09:02:06 +0000

In support of World Wellness Weekend 2025, Openasia Group and its member companies across Vietnam hosted a diverse series of activities that connect physical and mental health with environmental responsibility.

As a flagship initiative within Openasia’s broader Sustainable/ESG program, “Fitness 4 Future” brought together nearly 400 employees across the Group in a shared commitment to wellbeing and environmental action. The campaign encouraged physical activity to promote employee health, while also raising funds for reforestation and offsetting the Group’s greenhouse gas emissions.

The project aims to raise VND 75 million — equivalent to 1,500 trees — by December 31, 2025. Just one month after its launch, Fitness 4 Future has already recorded impressive results: nearly 400 participants, close to 3,000 fitness activities, and nearly 2,000 hours of training. The total amount raised has reached nearly VND 12 million, reflecting strong engagement and Openasia’s ongoing commitment to social and environmental responsibility.

In Hanoi, the spirit of sportsmanship was elevated through the Tam Sơn & Friends – Pickleball Championship. The tournament welcomed 46 participants, not only from Tam Sơn and other Openasia member companies, but also from a special circle of companions — the family members of Tam Sơn employees.

Before the tournament, athletes trained passionately for weeks on the court, meticulously preparing every “dink,” “volley,” and “serve” in anticipation of the big day. On match day, both players and supporters gave it their all — playing with relentless energy while upholding the spirit of fair play, joy, and camaraderie throughout the competition.

In Huế, World Wellness Weekend 2025 took place at Alba Wellness Valley Resort by Fusion from September 19 to 21. As the largest wellness event of the year, it offered a transformative journey of renewal for the body, mind, and spirit.

The event welcomed a wide range of customers, partners, and internal staff to participate in relaxing activities such as yoga, tai chi under the green bamboo canopy, deep acupressure therapy, and the Japanese onsen experience combined with natural hot springs. Through this event, Alba Wellness Valley reaffirmed its mission: to help people lead healthier, happier, and more mindful lives.

More than a wellness initiative, World Wellness Weekend 2025 offered Openasia members a meaningful opportunity to cultivate a sustainable future: healthy within, green beyond.

Openasia at the “Night of Ideas”: A Heartfelt Tribute to Women Who Inspire

Tuan Le — Wed, 15 Oct 2025 05:02:57 +0000

On the evening of September 23, the “Night of Ideas 2025” transformed the Reception Hall of the French Embassy in Hanoi into a vibrant space of dialogue and inspiration. It was a night where pioneering women came together to share their journeys of discovery, creation, and the meaningful values they bring to life. Among the inspiring speakers, Ms. Nguyễn Thị Nhung – Founding Shareholder of Openasia Group – left a lasting impression with her heartfelt and powerful reflections.

The event “Night of Ideas 2025 | Women Who Inspire” brought together powerful voices of female empowerment, including Mrs. Jocelyne Adriant-Mebtoul, Mrs. Claudie Haigneré – the first French woman to travel into space, and Associate Professor Dr. Phan Thị Hà Dương. Each story offered a vivid glimpse into the journey of transcending limits, affirming identity, and spreading positive values throughout the community.

As a speaker, Ms. Nguyễn Thị Nhung offered a deeply personal and insightful perspective on her own journey: from a childhood dream of becoming a French teacher, to her years of teaching at the prestigious Amsterdam High School, and the life-changing decision to study in France. It was there that she, along with two close friends, Đoàn Viết Đại Từ and Christian de Ruty, co-founded Openasia Group.

Ms. Nguyễn Thị Nhung shared that whether in education or in business, the essence lies in trust and the ability to connect from one human being to another. Her approach to building relationships with partners is deeply rooted in her experience as a teacher, where empathy and mutual respect were always the foundation.

Speaking on leadership, Ms. Nhung emphasized that a woman must first learn to truly listen to herself — both physically and emotionally — in order to cultivate empathy and extend it to her team. For her, leadership is not merely a skill, but a way of life: an art of graceful and humane connection, much like the care we give to our loved ones within a family.

In particular, Ms. Nhung expressed deep empathy for the dual role of modern women: balancing professional responsibilities with caring for their families. With women making up 70% of Openasia’s workforce, she holds an even greater appreciation for the subtle art of organizing work with grace and equilibrium. Her secret, she shared, lies in the ability to accept, to nurture understanding, and to learn how to adapt to oneself rather than trying to change others.

Closing in a warm and inspiring atmosphere, the “Night of Ideas 2025” was more than a celebration of women who inspire, it was a heartfelt invitation to believe in the power of listening, of human connection, and of living authentically. It opened up space for every woman to affirm her identity in her own unique way.

HANOIA PRESS CLUB: A VIETNAMESE LACQUER LEGACY IN THE HEART OF HANOI

Tuan Le — Tue, 30 Sep 2025 03:51:25 +0000

Hanoia proudly unveils its new flagship store at 12 Ly Dao Thanh, Hoan Kiem, Hanoi — where timeless charm meets modern spirit, creating a destination for those who cherish beauty and the art of craftsmanship.

Hanoia Press Club opens the door to a captivating world of Vietnamese lacquer art, from deeply traditional creations to pieces infused with contemporary flair. At Hanoia, the beauty of artisanal masterpieces is not only to be admired, but also to be felt and experienced in the most intimate way.

August 2025 marks a new chapter at Hanoia Press Club. More than just a store, it is a story about a journey through the essence of Vietnamese lacquer art, told in its most complete and heartfelt form. Located on Ly Dao Thanh Street, Hanoia stands at the intersection of Hanoi’s rich history and vibrant culture, where traditional craftsmanship is honored and the brand’s contemporary vision continues to evolve. From this very spot, one can feel the spirit of old Hanoi — the “36 guild streets,” once the heart of artisan communities and craft guilds. At the same time, one can witness a capital city in transformation, expanding with the unique architectural imprints of French-Indochinese heritage.

With the touch of G8A Architects — a globally recognized architectural studio, this space becomes a love letter to art, marking a unique intersection on Hanoi’s cultural map. Every detail speaks to the soul of a brand that has been crafting its identity since 1997. From the very façade, Hanoia captivates art lovers with a monumental red brick mural, arranged in the style of traditional luu ly ceramics. Each brick is shaped from the letter “H,” a subtle fusion of local heritage and modern aesthetics. As dusk falls, the Hanoia logo glows softly, illuminating hundreds of red tiles in harmony with a symphony of light designed by renowned Swiss artist Étienne Gillabert — whose work has graced Hermès, Balenciaga, and Van Cleef & Arpels, composing a romantic cultural signature.

Every architectural detail reflects a seamless blend of heritage and modernity. The Hanoia Press Club space carries a distinctly Vietnamese identity, yet remains ever-evolving, much like the city outside its glass windows: ancient, yet vibrant. Here, every piece of art, from accessories to fine jewelry, is thoughtfully curated and allowed to shine in its most perfect setting to date.

Beyond its main display area, Hanoia invites guests into a world of experience and discovery. A dedicated corner allows visitors to witness, and gently touch the journey of lacquer craftsmanship firsthand. For the first time in nearly two decades, Hanoia unveils the “secrets” behind the making of its creations: each step, each tool, like tiny notes composing a symphony of beauty. This miniature workshop not only reveals the meticulous artistry of Vietnamese lacquer masters, but also serves as a quiet reflection on Hanoia’s journey – a story of craftsmanship, creativity, and cultural pride shared with the world.

“Hanoia Press Club is a refreshing highlight for those who cannot resist their curiosity, constantly seeking meaning beyond the tangible,” shared a Hanoia representative. “Its design language, distilled from the brand’s product aesthetics and Vietnamese identity, whispers a quiet message to the refined sensibilities of our audience.”

Hanoia Press Club has ignited an emotionally rich artistic space in the heart of the capital, a place where beauty lovers can not only admire, but also touch and truly feel each creation. This journey of spreading beauty will soon arrive in another city, carrying Hanoia’s signature spirit of creativity, bringing art closer to every soul.