About us

OUR STORY

Openasia is the story of a bridge connecting Europe and Vietnam. It all started in 1994 when three friends from diverse backgrounds joined the investment bank Lazard in Vietnam and took the opportunity to acquire Openasia together in 1995. Over the years this partnership has evolved into an independent company with more than 1,300 happy employees.

“Over the years, we had different dreams and took every opportunity to make them come true. In the early days, from becoming a market leader in the field of distribution of mining equipment to opening one of Vietnam’s first luxury stores, our goal was to bring the best from Europe to Vietnam. Then, searching for ways to bring Vietnamese know-how to a wider audience, we had the opportunity to take over a small workshop and transform it into a major supplier of craftsmanship for worldwide luxury houses which led to the creation of Hanoia, the first Vietnamese luxury house. More recently, our dedication to sustainability and love for gastronomy guided us in the opening of Alba Wellness Valley and Press Club.”

“Today, we’re still driven by the passionate desire to bring the true meaning of luxury to Vietnam and to shed light on Vietnam’s formidable cultural heritage. For the future, we intend to continue to develop a platform of excellence in the fields of fashion, lifestyle, hospitality and craftsmanship.”

“We have loved every moment in our long journey with Openasia. We will never forget how happy we were when we opened our first Hermès store and Audi showroom in 2008, or when, we celebrated our 25th anniversary at Alba Wellness Valley with more than a thousand members of the Openasia family. We are proud that the company still runs like a family where everyone can share their knowledge, passion and perspective.”

Milestones

click to see our milestones

1994-2006

FROM INVESTMENT BANKING TO

INVESTMENT FIRM

1994

Lazard Openasia is founded in Paris by Lazard Freres Investment Bank

1996

In two years, Openasia becomes a leading investment advisory firm in Vietnam

1999

The firm is acquired by the 3 managing partners: Mr. Doan Viet Dai Tu, Mrs. Nguyen Thi Nhung and Mr. Christian de Ruty

Openasia Group is founded with its headquarters in Hong Kong, and main offices in Hanoi and Ho Chi Minh City. The company launches its slogan “Business is all about Culture and People”

The first Openasia Group investment is made with the creation of Openasia Heavy Equipment Ltd., an integrated mining equipment distribution company

2001

Omvest (Openasia Management Investment), the investment arm of Openasia Group, is created as a local strategic investment partner

2002

2006

Openasia Consulting becomes the market leader in strategic and investment advisory in Vietnam and establishes a partnership with Morgan Stanley

Omvest invests in a joint venture with Lafarge (cement), and Gras Savoye (Willis, insurance brokerage)

Openasia Heavy Equipment becomes the market leader in coal mining, cement and infrastructure

2006-2015

FROM “ENTREPRENEURIAL INVESTORS” TO

LUXURY RETAIL AND DISTRIBUTION

2006

Tam Son International is created, becoming the Luxury Retail arms of Openasia Group, with Galerie Royale (Kenzo, Emilio Pucci, La Perla, Korloff), and Louis Vuitton

2008

Omvest co-founds Red River Holding with Artemis, a US$250 million fund

Tam Son opens the first Hermès flagship store in Hanoi

Omvest partners with CFAO to launch Audi Vietnam with the first Audi Showroom Terminal in Ho Chi Minh City

2011

Openasia Group launches its first manufacturing investment with Thien Hong, a high-end craftsmanship lacquer factory in Binh Duong

2012

Tam Son opens Hermès in Ho Chi Minh City and new stores with Hugo Boss, Chopard and Kenzo

Omvest launches the Master Franchise of Starbucks in Vietnam and opens the first Starbucks store in Ho Chi Minh City

Omvest invests in Thanh Tan Hotspring and Mineral Water in Hue, and creates Alba brand (Mineral Water, Spa Hotels and Wellness Resorts)

2013

Tam Son opens Bang & Olufsen and hugo boss

Thien Hong expands with a second Lacquer Manufacture in Hanoi

2014

Openasia Group acquires The Press Club Hanoi and The Emeraude Halong Cruise

Hanoia “Craftsmanship of Excellence” and its first Heritage store in Hanoi are created

2015

For its 20 years Anniversary Openasia Group celebrates “The Power of Harmony” with 1,200 staff

Openasia Consulting has a track-record of more than 500 projects in Vietnam and is rebranded Vinaconnect

Press Club opens La Table du Chef with two-Michelin starred chef Alain Dutournier

TAM SON OPENS BOTTEGA VENETA

2015-2020

A LEADING HIGH-END LIFESTYLE

ORGANISATION

Creation of Opal Communication and Event Agency

Tam Son expands new stores with Saint Laurent, Piaget, Vacheron Constantin, Patek Philippe, Metaphore, Sandro and Maje

Tam Son Yachting is created and becomes the official distributor of Beneteau, Lagoon, Azimut, Zodiac, while Vinhomes Central Park Marina and Swanbay Yacht Club are launched

The 50-hectare Alba Wellness Valley by Fusion is launched in Hue

Omvest co-invests with the founder of Toong co-working space company

Hermès marks 10 years in Vietnam with a celebration at the Temple of Literature, with the first-ever Hermès Heritage In Motion Exhibition of this size with 1,000 guests

OPENASIA GROUP AND STS LAUNCH THE DIGITALIZATION OF GROUP AND ONE OPENASIA INNOVATION PROGRAM

Openasia Group employs 2,500 people and for its 25-year anniversary celebrates “ONE OPENASIA” at Alba Wellness Valley

2021

OPENASIA VILLAGE LAUNCHES, BRINGING A CONSUMER EXPERIENCE PLATFORM INTO OUR LIFESTYLE AND BRANDS ECO-SYSTEM WITH TAM SON (RETAIL), PRESS CLUB (F&B), HANOIA (HOUSE OF DESIGN), TAMSON YACHTING AND ALBA (HOSPITALITY)

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WHO WE ARE

OUR
VISION

Openasia aims to become the most recognized Asian House of Savoir Faire offering customers a universe of exclusive lifestyle products and services.

OUR
MISSION

Driven by a refined blend of tradition and creativity, Openasia – the leading Asian House of Savoir Faire, is designed to awake emotions in the everyday lives of our customers, and to be a place where ethics, respect and a human touch are felt by all. 

OUR
VALUES

POSITIVE THINKING
If we can’t change the person and the situation, we can change the way we look at the person and the situation. This is the key factor for achieving our goals.

PASSION
“Passion is the fire that lights your way.” It creates momentum to accomplish any desire and overcome any obstacle.

CREATIVITY
“You are not a drop in the ocean, you are the ocean in a drop.” Refresh yourself, think outside of the box and surprise others with disruptive ideas, because there’s an endless supply of creativity within you.

EXCELLENCE
Excellence is never an accident; it is the result of high intention, sincere effort, intelligent direction, skillful execution and the vision to see obstacles as opportunities.

SUSTAINABILITY
We cannot help people who refuse to help others. Respect people, train them, help them to add their own values and bring their values to help others. This is part of the journey where giving becomes receiving.

Our ORGANIZATION

Openasia was founded by three partners who share the same entrepreneurial values and vision, and part of that is integrating global best practices alongside deep local understandings. Thanks to them, Openasia has been steadily developing for 25 years as an independent company with the mission of building a cultural and business bridge between Europe and Vietnam.

Today, Openasia has become
one group with two pillars:
Openasia Village
and Openasia Insiders.

Openasia Village offers a lifestyle eco-system to light up people’s daily lives. It includes prestigious international brands and high-end local labels in the fields of lifestyle, hospitality and F&B.

Openasia Insiders is our center of expertise to build strategies, manage businesses and boost brands. It offers corporate clients a platform of innovative services and partnerships to analyze, manage, promote, produce and improve their businesses.