Tam Sơn continues to expand its map of refined excellence in Hanoi, introducing new brands and reimagining the interiors of its iconic boutiques – immersive spaces where the world’s finest craftsmanship can be experienced in its fullest depth and emotion.
Jaeger‑LeCoultre and Its Rendez‑Vous Collection: A New Breath of Elegance in the Heart of Hanoi
December 2025 marked a significant milestone as Jaeger‑LeCoultre, “the watchmaker’s watchmaker” from Switzerland officially arrived on Tràng Tiền Street. More than a high‑end boutique, this intimate space serves as a rendezvous with nearly two centuries of heritage rooted in the Vallée de Joux. Here, clients can admire the Reverso, the timeless icon of swiveling‑case design, and the Atmos, the extraordinary table clock powered solely by subtle shifts in ambient temperature. Amid Hanoi’s festive year‑end atmosphere, the presence of collections such as Polaris and Master Ultra Thin struck a deep chord with those who cherish the mechanical poetry of time.
In parallel, RENDEZ‑VOUS by Tam Sơn officially opened its doors on the sixth floor of the Press Club building on Lý Đạo Thành. Distinct from traditional retail, RENDEZ‑VOUS is conceived as an elegant private residence, where every pre‑scheduled appointment becomes a fully personalized journey. Bathed in gentle light, scented with refined candles, and accompanied by soft, lilting music, the space invites clients to explore a thoughtfully curated selection of multi‑brand creations, discovering in each piece, a resonance between their own aesthetic sensibilities and objects elevated to the level of art.
Piaget and Hermès Make a Glorious Return
Beyond introducing new names, Tam Sơn continues to shape its own standards of excellence by unveiling refreshed identities for its long‑standing partners. At 61 Lý Thái Tổ, the Piaget boutique has officially reopened, embracing the design language of the “Maison of Extraleganza.” Inspired by light and gold, the brand’s most defining codes, the 120‑square‑meter space pays tribute to more than 150 years of Piaget’s watchmaking and jewelry‑making mastery. Its centerpiece, the “Elegance of High Watchmaking” wall, together with a dedicated area showcasing traditional crafting tools, offers visitors a deeper appreciation of the hands and artistry behind Swiss savoir‑faire.
On January 16, Hermès marked a new chapter in Vietnam with the opening of its latest store at 24 Tràng Tiền, an address rich in symbolism, echoing the legendary 24 Faubourg Saint‑Honoré in Paris. This boutique is the largest Hermès store in Vietnam and the fourth largest in Southeast Asia, housed within a historic Art Deco building.
Spanning three floors, the boutique is a harmonious dialogue between French spirit and Vietnamese culture. From the signature mosaic flooring to the rattan‑woven walls patterned like dragon scales, Hermès pays tribute to local craftsmanship with thoughtful subtlety. Every métier of the Maison is presented in full, inviting clients to step into a world shaped by timeless values and centuries‑old artisanal savoir‑faire.
This series of new‑brand unveilings and the refreshed identities of iconic boutiques not only marks Tam Sơn’s growing presence, but also affirms its enduring commitment to shaping spaces of genuine cultural expression. Here, excellence is found not only in the creations themselves, but in the stories, emotions, and experiences that clients carry with them after each visit. Amid the contemporary rhythm of Hanoi, the impressions forged by Tam Sơn are helping define a new standard of refined living in the capital.
