Tam Son Launches The First Loewe Store At Union Square Shopping Center, HCM City

The long-awaited moment for fashion enthusiasts who admire the unique creativity of J.W. Anderson has finally been fulfilled: Recently, Tam Son lauched the luxury fashion brand LOEWE with an impressive store located in one of the most bustling shopping centers in Ho Chi Minh City.

Located on the first floor of Union Square Shopping Mall, 171 Dong Khoi Street, District 1, Ho Chi Minh City, the first LOEWE store in Vietnam stands out with its facade adorned in blue ceramic tiles, meticulously crafted with handmade and glazed tiles from Spain to create a fresh and vibrant impression. Inside the store, the shopping space is elevated with unique furniture selections – from the simplistic  of Gerrit Thomas Rietveld’s Steltman chairs to the sophistication of Isamu Noguchi’s lighting fixtures.

On November 7th, LOEWE opened its first store in Vietnam. Located at Union Square Shopping Center, the 122 square meter store opens up a magical world of fashion, lifestyle and craftsmanship

Inspired by the concept of CASA LOEWE by Creative Director Jonathan Anderson, the space provides a profound perspective into the LOEWE world

A handwoven wool rug featuring renowned textile artist John Allen (who frequently collaborates with LOEWE) and a “White Horse with Riverbis” rug appear in the store, adds depth to the warm shopping space

The store’s interior design is a tightly curated fusion of art, architecture and fashion, creating a space that is both intimate and inspiring.

In addition to the latest products, LOEWE also dedicates space to honor selected works of art to promote international craftsmanship. Among them, notable pieces include the botanical sketch by British artist Eliot Hodgkin and the unique bowl with intricate texture by Ewen Henderson

Located in Ho Chi Minh City’s premier luxury shopping destination, the store showcases a full range of women’s ready-to-wear, handbags and shoes along with leather goods, accessories and eyewear

The areas in the store are divided equally between LOEWE’s product lines, currently showcasing items from the Fall – Winter 2023 collection and welcoming a series of new creations from the Pre Spring 2024 collection

Deserving the title of the most desirable fashion brand in 2023 based on statistics from LYST website, LOEWE is maintaining its creative style under the vision of artistic director J. W. Anderson. Having the first official store in Vietnam will help the brand take deeper roots in the hearts of Vietnamese fashion fans in the near future

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