On 12th May, the first Saint Laurent store in Vietnam opened to welcome fashion enthusiasts at Union Square, 171 Dong Khoi, District 1, Ho Chi Minh City.

Along with Coco Chanel and Christian Dior, Yves Saint Laurent is a member of the legendary trio of French fashion. This is a position that has been predicted for Saint Laurent since he became a designer for Dior at the age of 21. Between his time at Dior and opening his own brand, Saint Laurent produced designs that changed attire for women in the post-war period. Today, his influence is still widespread among fashion lovers.

At the same time, designer Christian Lacroix confirmed that Saint Laurent’s success came from the transformation ability of this genius. “Chanel, Schiaparelli, Balenciaga and Dior are all great. But they are great in their own style. Yves Saint Laurent is like a combination of these fashion houses. He has the Chanel’s form, Dior’s luxury and Schiaparelli’s wit,” shares Christian Lacroix.

Referring to Yves Saint Laurent, people think of the style of a charming and trendy French woman with sexy outfits which honor a romantic vitality.

After half a century under the talented photographer and designer Hedi Slimane, that charisma is still valuable, although the new designs add a special personality and express the free spirit of the modern female.

That personality is clearly shown in the brand’s newest photos with supermodel Cara Delevingne for the fall-winter 2016 collection.

The young model contributes to highlighting the spirit and message of the brand.

As an international icon, the Saint Laurent fashion store in Vietnam realizes other changes in brand identity. The design concept focuses on using excellent materials, highlighting light, balance, prioritizing simple decorative lines, to bring a luxurious, modern but also peaceful space with reminiscences of the works and philosophy of the French contemporary artist. The precise repetition of clear vertical and horizontal lines of the display shelves and strips of light add to the rhythmic, dramatic look. The monochrome space is dominated with pure black and white marble tiles placed across the concrete wall.

The contrast in space and mood is created by a sexy dark quilted leather sofa, along with transparent glass sculptures and repetitive mirror decoration. The design and architecture of the Saint Laurent store embodies the 21st century modernist art deco in the use of techniques and materials. The store in Ho Chi Minh City will present the latest range of clothing and accessories for both men and women.

Saint Laurent Store:
1st floor, Union Square, 171 Dong Khoi, District 1
Tel: 08 3822 4368



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