From 14th to 16th October, Hermès Carré Club was held at the Fine Arts Museum of Ho Chi Minh City, attracting young public with many interesting activities. The world of Hermès’ silk scarves has been expressed through a unique language, providing an unforgettable experience for all visitors. From 14th to 16th October, Hermès Carré Club was held at the Fine Arts Museum of Ho Chi Minh City, attracting young public with many interesting activities. The world of Hermès’ silk scarves has been expressed through a unique language, providing an unforgettable experience for all visitors.
Just a month after refurbishing its renovated store at Union Square, Hermès brought Hermès Carré Club to silk lovers in Ho Chi Minh City. This was the next destination after a journey through major cities like Paris, Singapore and most recently Dubai in 2021. Open to public every day from 14th to 16th October, Hermès Carré Club opened a creative world full of wonders from its famous square scarves.
Hermès Carré Club was held at the Fine Arts Museum of Ho Chi Minh City in a large scale, including themed rooms with interesting activities around Hermès silk scarves. This is an open and creative Hermès approach to expand public awareness of Hermès silk scarves.
The focal point of the exhibition is the Carré Studio with the presence of 4 international illustrators: Elias Kafouros, Gianpaolo Pagni, Katie Scott and Carine Brancowitz. All of them have participated in designing Hermès scarves in recent years. Visitors can see their creative process with their own eyes and talk with them in the Carré Studio.
Entering the Carre Knot, visitors can discover unique ways of styling with Hermes silk scarves. Instead of normal tying, they can transform a square scarf into a sophisticated outfit or accessory to express their personal style. Since its inception in 1937, Hermes silk scarves have become a creative playground of Hermes’ design team as well as outstanding artists from all around the world. Each scarf design tells a story in a creative language, bringing visitors countless feelings and emotions.
Every room of Hermès Carré Club brought unique experiences to visitors, which encouraged them to enjoy life in their own way. The event was open from 9.00am to 6.00pm from 14th to 16th October, with music performance starting at 4.00pm each day.
In Vietnam, Hermès is officially distributed by Tam Son International Company.
