From Hermès’ petit h to “New Look New Laque” by Hanoia

From 25th November to 1st December, “New Look New Laque” exhibition by Hanoia was held at Hanoi Exhibition & Information Centre. The event showcased collaborated works of art between Hanoia and famous artist Gilles Jonemann, one of the designers who laid the foundation for Hermès’ petit h project.

Gilles Jonemann – the man who revives the beauty of the past

Born in 1944 in Geneva, a beautiful city in southwestern Switzerland, Gilles Jonemann was educated at the Ecole des Arts Appliques in Paris (France) and at an academy in Aix-en-Provence (France). His whole life is dedicated to collecting special materials such as seashells, sea urchins, fragments or nuts and seeds from all over the world and then crafting them into exquisite and unique jewelry featuring Gille’s personality.

Art pieces created by Gilles Jonemann at Petit h

Gilles Jonemann was named “Maitre d’art” (Master of Arts) by the French Ministry of Culture in 2004. This is a prestigious lifetime reward for outstanding professionals in the field of art and craft, with exceptional expertise and ability to pass on their knowledge.Gilles Jonemann was named “Maitre d’art” (Master of Arts) by the French Ministry of Culture in 2004. This is a prestigious lifetime reward for outstanding professionals in the field of art and craft, with exceptional expertise and ability to pass on their knowledge.

Gilles Jonemann’s journey has taken him to many places around the world not only to serve his travel interests but also to connect him with many companies and artists in Nicaragua, Madagascar, Mali and most recently Vietnam. In addition, he has cooperated with many high-end brands such as Morabito, Per Spook, Issey Miyaké and started taking part in sustainable projects for Hermès’ petit h since 2007.

Artist Gilles Jonemann

Gilles Jonemann’s creative eye has brought new life to old pieces, transforming them into new works of art to embellish human life.

His innovative vision has brought unique art pieces to Petit h workshop

“I love old things that deep inside shines the humble beauty of the past”, shared Gilles. It’s that humble beauty that has inspired him to prolong the life cycle of all creations.

Hanoia – a Vietnamese brand associated with sustainable values

Being a young brand, Hanoia cherishes an ambition to preserve the local traditional culture. The brand is proud to be the leading high-end craft manufacturer in Vietnam which wants to rely on Vietnamese young talents to be highly appreciated by the world. Rooted in the Vietnamese art of making lacquer, Hanoia has constantly revived ancient inspirations through contemporary shapes, colors, patterns and techniques in its diverse products and collections.

The secret beauty of Hanoia’s lacquerware

Over the time, Hanoia has contributed to honoring the uniqueness of pure Vietnamese materials, symbolic motifs of Asian culture and at the same time bringing Vietnamese lacquerware to the world. It was the result of a non-stop working process and an eagerness to learn new skills and knowledge to better improve themselves of Hanoia’s craftsmen.

When Gilles Jonemann and Hanoia look forward to “New Look New Laque” exhibition

“New Look New Laque” exhibition displays 24 unique works including Hanoia’s old vases, trays and large bowls which were meticulously crafted using traditional lacquerware techniques. Gilles Jonmann combined those objects with pieces of pottery, iron, brocade scraps, heaping hooks, handmade grass cutters, bamboo fish trap models of the previous century… He has collected these pieces during his journey to ancient villages, antique stores and construction sites… in Vietnam.

“Golden Rice” by Gilles Jonemann

These small pieces were imbued with element of time and reflected the spirit of Vietnamese culture; when assembling with lacquer pieces of Hanoia, they become unique works that touch the heart of art lovers.

“Vision” by Gilles Jonemann

The 24 contemporary works on display at “New Look New Laque” exhibition coincide with the 24-hour time element in a day, connecting the present with the past to remind us to cherish every moment of life. Visitors may have different thoughts about the same work, but all will feel the joy and miracles in life. From Dancers, Gold Rice, Ocean to Rest, Time…, all made of the artist’s thinking of proportions and great imagination.

Memory by Gilles Jonemann

“New Look New Laque” exhibition is open to public from 25th November to 1st December at Hanoi Exhibition & Information Centre at 93 Dinh Tien Hoang, Hoan Kiem District, Hanoi.

Discover the world of Hermès’ silk scarves

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